DER INNO READINESS CHECK
The Inno Readiness Check isn’t a scientific tool – it’s the result of years of hands-on innovation work with companies in logistics and retail. Developed from real-world experience, for real-world use.
THE INNO READINESS CHECK
The Inno Readiness Check is a free self-assessment for companies in logistics and retail. It shows how well equipped you are to successfully drive innovation and co-creation with startups, scale-ups, and other external partners – developed by the Digital Hub Logistics & Commerce Hamburg.
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57 questions across
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6 dimensions
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~20 minutes to your results
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CORPORATE PARTNER
Any questions about the Inno Readiness Check? Complete the check (approx. 20 minutes, can be paused at any time)
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Receive your automated evaluation directly by email upon completion
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Dive deeper — optional: personal interpretation of your results and a workshop with the Hub team
FOR WHOM?
The check is designed for innovation managers and teams working closely with innovation in logistics and retail companies. Answer the questions from your own perspective and based on your area of work – there are no right or wrong answers.
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What you’ll get after the check
Your personal radar chart
See all six dimensions at a glance: Where are you today – and where do you want to be? The current-vs-target chart makes the gaps visible and shows where action is needed.
Your innovation type
For each dimension, we automatically match you with one of four innovation types.
Clear next steps
No abstract analysis, but practical guidance: What’s already working well, where are your biggest white spots, and what should you tackle first?
Optional next step
Want to take it further? Our team can personally walk you through your results – including a workshop and tailored recommendations for action.
What we’ll explore together
The check looks at your innovation capabilities from six different angles – from strategy to culture. Together, they paint an honest overall picture: Where are you already strong, and where is there still room to grow?
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STRATEGY
Is innovation something that just happens along the way – or does it follow a clear direction?
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PROCESS
Is innovation driven by a clear process – or does it happen more by chance?
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STEERING
How well is innovation prioritized, enabled, and supported to make an impact?
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ORGANIZATION
Does innovation have organizational backing – and is it well integrated across the organization?
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6
CULTURE
Bringing together logistics and commerce
Who’s behind the check
Behind the Inno Readiness Check is the Digital Hub – the only innovation ecosystem in the DACH region specializing in Open Innovation and Venture Clienting for logistics and commerce. Taking the check gives you more than just a result: it connects you directly with the team and expertise behind it.
Can the check be completed by multiple people?
Yes. The check can be completed by an individual or as a team. If several people participate, we recommend adding a brief comment at the end to provide the appropriate context.
How will my data be handled?
All information will be treated confidentially and used exclusively for evaluation purposes.
Who is behind the Inno Readiness Check?
The Digital Hub Logistics & Commerce is the central hub for innovation and digitalization, helping to future-proof the logistics and commerce sectors. We support companies in successfully implementing innovation and co-creation with startups and scale-ups — right in the heart of Hamburg.
What will I receive after completing the check?
Immediately after completing the check, you will receive an automated evaluation by email: a radar chart comparing your current and target state across all six dimensions, as well as a classification into innovation types for each dimension.
For a deeper, personalized interpretation of your results, you can contact the Digital Hub Hamburg directly.
How long does the Inno Readiness Check take?
Completing the check takes approximately 20 minutes. You can pause at any time and continue later.
What is the Inno Readiness Check?
The Inno Readiness Check is a free self-assessment for companies in the logistics and commerce sectors. It shows how well your organization is positioned to successfully drive innovation and co-creation with startups, scale-ups, and other external partners — developed by the Digital Hub Logistics & Commerce Hamburg.